Environment
ENVIRONMENT
REFORESTATION IN BRAZIL
We are proud to be an official partner of One Tree Planted. For every order placed on our website, we donate one tree to reforestation efforts in Brazil’s Atlantic Forest. To date, with your help, we have donated 572 trees!
Photo credit: One Tree Planted
WHY BRAZIL?
Our founder was born in Brazil, a country with rich and abundant natural resources. In fact, these resources supply many of the raw materials used to make natural skincare products. Unfortunately, Brazil’s natural ecosystems are in desperate need of protection. When deciding where to plant our trees, we felt there was no better place to make an impact than in our founder’s home country.
OUR FOCUS
The Atlantic Forest, also known as Mata Atlantica, once spanned 130 million hectares across Brazil. Now, this tropical rainforest ecosystem covers only about 12% of its original area and is home to more than half of the country’s population. Centuries of deforestation for timber, sugar cane, coffee, cattle ranching, and urban sprawl have contributed to its current state. Nearly all of the remaining forest is in western São Paulo State, including the Morro do Diablo State Park, the Black Lion Tamarin Ecological Station, and many smaller forest fragments.
THE PROJECT
One Tree Planted’s partners in Brazil are working to reconnect the Morro do Diablo State Park and the Black Lion Tamarin Ecological Station, two core areas of the Upper Paraná Atlantic Rainforest Biosphere Reserve. This will be Brazil’s largest reforestation corridor and serve as a guide for future projects in the region. It will create 60,000 ha of connected forest for endemic and endangered species and improve the livelihoods of 1,000 families. And from an ecological standpoint, it will help maintain viable populations of flora and fauna and mitigate harmful edge effects like exposure to light and wind, diseases, and invasive species.